Short answer
A useful brand kit includes source files, PNG fallbacks, SVG assets, social image sizes, and short notes on when to use each format.
Brand Kit File Handoff for Startups and Creators
A useful brand kit includes source files, PNG fallbacks, SVG assets, social image sizes, and short notes on when to use each format.
Why it matters
- Include SVG and PNG logo versions
- Name assets by use case and size
- Keep source files separate from delivery files
What to know
Brand kits fail when every asset is technically correct but practically hard for non-designers to use.
Creators and startups need a small set of reliable exports for websites, pitch decks, invoices, and social posts.
Clear file naming prevents teams from using a low-resolution preview as the final logo.