Short answer
Trim dead time first, keep subtitles readable, compress the final clip instead of the raw draft, and test the upload on the platform you actually use.
Creator Video Compression for TikTok, Reels, and Shorts
Trim dead time first, keep subtitles readable, compress the final clip instead of the raw draft, and test the upload on the platform you actually use.
Why it matters
- Trim before compressing
- Inspect subtitles at phone size
- Keep platform-specific exports separate
What to know
Short-form platforms reward quick viewing, but over-compression can make text overlays and product shots look cheap.
Compression works best after the edit is locked because every re-export can introduce another quality hit.
Creators should keep raw footage, edit masters, and platform exports in separate folders to avoid version confusion.