Short answer
Use enough contrast, leave quiet space around the code, test at the final printed size, and avoid placing the code over busy artwork.
Use enough contrast, leave quiet space around the code, test at the final printed size, and avoid placing the code over busy artwork.
Use enough contrast, leave quiet space around the code, test at the final printed size, and avoid placing the code over busy artwork.
A QR code that scans on a monitor can fail after resizing, printing, lamination, or low-light use.
Short URLs usually create simpler QR patterns that survive print and camera blur better.
Testing with multiple phones catches problems before a campaign or event goes live.