Short answer
URL encoding protects characters such as spaces, ampersands, and non-English text so links remain valid when copied between systems.
URL Encoding Query Parameters
URL encoding protects characters such as spaces, ampersands, and non-English text so links remain valid when copied between systems.
Why it matters
- Encode nested redirect URLs
- Decode before reviewing campaign links
- Watch for double-encoded parameters
What to know
Broken query strings often come from unescaped ampersands, spaces, percent signs, or copied Unicode characters.
Encoding is especially important when one URL is passed inside another URL.
Decoding helps reviewers understand what a generated campaign or redirect link actually contains.