Scalability
Option A
SVG wins
Option B
PNG depends on size
FAQ Guide
Brand Logo: SVG or PNG?
Use SVG for scalable web and design systems, and PNG for broad compatibility in documents, email, and social assets.
Quick comparison
Compatibility
Option A
Mixed in some tools
Option B
Very broad
Best for
Option A
Web systems
Option B
Handoff files
Questions and answers
Should a brand kit include both?
Yes. Include SVG source-style assets and PNG fallbacks.
Why does my logo look blurry?
It may be exported too small or reused from a preview image.
What about transparent backgrounds?
PNG supports transparency and is often practical for non-designers.