Ratio first
Option A
Better layout
Option B
Less rework
FAQ Guide
Social Post Image: Ratio or File Size First?
Start with the platform ratio and readable layout, then compress the final export to meet size and speed needs.
Quick comparison
Size first
Option A
Fast upload
Option B
May need recrop
Best flow
Option A
Crop then compress
Option B
Inspect final
Questions and answers
Why does ratio come first?
A badly cropped image can hide the subject or CTA no matter how small the file is.
When should I compress?
Compress after the final crop and text placement are locked.
What should I inspect?
Check text, faces, product edges, and CTA visibility at phone size.